When a pet owner asks ChatGPT or Perplexity for recommendations, AI cites a fixed pool of trusted editorial sources. Get your brand into those sources — and into every answer.
When a pet owner asks "what's the best dog food for large breeds" or "is pet insurance worth it," AI systems pull from a fixed pool of trusted veterinary and pet-care editorial sources. Pet brands, insurers, and vets not in those sources are invisible to the buyer.
The pet care category is one of the highest-engagement AI search verticals — owners research obsessively before buying. The brands AI cites are the brands that earn that trust and those sales.
25 publisher sites in our portfolio spanning the full authority spectrum — from growing niche blogs to established veterinary publications.
Topically focused sites covering dog training, cat care, pet nutrition basics, and breed-specific guidance. High relevance for pet product and service brands entering AI citation pools.
Mid-to-high authority portals covering veterinary health topics, pet insurance comparisons, supplement guidance, and animal wellness. These are the sources AI systems increasingly reference.
High-authority animal health and veterinary publications with DA 70+, real editorial standards, and strong AI indexing. Citations here carry significant weight in AI recommendation engines.
average citation lift across pets & vets vertical clients within 60 days
"We were completely absent from AI answers about pet nutrition — even for queries where we had the best product. Three months in, ChatGPT and Perplexity now cite our brand regularly. The audit alone was eye-opening."
Director of Growth, Pet Nutrition Brand
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Single editorial placement on a DA 30+ pets & vets publisher. Ideal for testing AI citation strategy in your vertical.
Monthly editorial campaign across multiple DA 50+ publishers. Build a sustainable AI citation presence across the pets & vets vertical.
Not sure which fits? Get a free AI visibility audit first.