Buyers ask AI before they request a single quote. The brands cited in those answers are the brands that get the call. Get into the editorial sources ChatGPT, Perplexity, and Google AI Overviews trust.
Insurance is one of the highest-intent AI search categories. When a buyer asks "best home insurance companies in [state]" or "is life insurance worth it," they're ready to purchase — and AI gives them a short list of brands from trusted editorial sources.
Being in those sources is the difference between being recommended and being invisible. Insurance brands not embedded in authoritative editorial content are systematically excluded from the AI-generated shortlists buyers use to make their final decision.
15 publisher sites in our portfolio across the authority spectrum — precision-built for the insurance vertical's editorial standards.
Topically focused sites covering insurance explainers, buyer guides, and personal finance fundamentals. Establish foundational citation presence for brands new to AI search.
Mid-to-high authority review and comparison portals covering life, home, auto, and specialty insurance. These are the sources AI systems pull from when forming brand recommendations.
High-authority personal finance publications with DA 70+, rigorous editorial standards, and strong AI indexing. Placement here drives the strongest citation signals across all AI platforms.
average citation lift across insurance vertical clients within 60 days
"We were spending heavily on PPC and getting zero presence in AI answers — where our buyers actually start their search. Linkfabrik got us into four authoritative editorial sources within the first month. The citation coverage now shows up clearly when we run AI query audits."
VP of Marketing, Regional Insurance Carrier
Choose the program that fits your current stage. Upgrade anytime.
Single editorial placement on a DA 30+ insurance or personal finance publisher. Ideal for testing AI citation strategy in the insurance vertical.
Monthly editorial campaign across multiple DA 50+ publishers in the insurance network. Build a durable AI citation presence where purchase decisions are made.
Not sure which fits? Get a free AI visibility audit first.